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[人文] Privatising Culture: Corporate Art Intervention Since the 1980s 介紹 Privatising Culture: Corporate Art Intervention Since the 1980s

 Corporate sponsorship and business involvement in the visual arts have become increasingly common features of our cultural lives. From Absolut Vodka’s sponsorship of art shows to ABN-AMRO Bank’s branding of Van Gogh’s self-portrait to advertise its credit cards, we have borne witness to a new sort of patronage, in which the marriage of individual talent with multinational marketing is beginning to blur the comfortable old distinctions between public and private. Chin-tao Wu’s book is the first concerted attempt to detail the various ways in which business values and the free-market ethos have come to permeate the sphere of the visual arts since the 1980s. Charting the various shifts in public policy which first facilitated the entry of major corporations into the cultural sphere, it analyses the roles of governments in injecting the principles of the free market into public arts agencies—in particular the Arts Council in Great Britain and the National Endowment for the Arts in the USA. It goes on to study the corporate take-over of art museums, highlighting the ways in which ‘cultural capital’ can be garnered by various social and business ‘elites’ through commercial involvement in the arts, and shows how corporations have succeeded in integrating themselves into the infrastructure of the art world itself by showcasing contemporary art in their own corporate premises. Mapping for the first time the increasingly hegemonic position that corporations and corporate elites have come to occupy in the cultural arena, this is a provocative contribution to the debate on public culture in Britain and America. (Source: Verso)

本書目錄
Acknowledgementsix
List of illustrations and creditsxiii
List of tablesxix
1. Introduction1
2. Public arts funding in America and Britain: preliminaries16
3. The changing role of government in the arts47
4. Guardians of the enterprise culture: art trustees83
5. Embracing the enterprise culture: art institutions since the 1980s122
6. Corporate art awards159
7. Showcases of contemporary art within corporate premises188
8. Corporate art collections212
9. Conclusion: from conservatism to neo-conservatism271
Notes305
Bibliography357
Index377


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